Marketing
To spread the word about our art shows and initiatives, I primarily relied on social media platforms like Facebook, Instagram, and WhatsApp. Crafting engaging posts and sharing captivating visuals of the artwork helped build a strong online presence and connect with a wider audience.
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In addition to digital marketing, I also used traditional methods such as creating and distributing flyers in local communities. These tangible reminders of the mission were strategically placed in high-traffic areas to attract attention and generate interest.
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Recognizing the importance of local publications, I secured coverage in newspapers like Four Points News and magazines such as Great Steiner Ranch and Life in Steiner Ranch. This helped me reach residents who may not be active on social media and fostered a sense of community involvement. https://www.fourpointsnews.com/2021/03/20/charity-begins-at-home-crms-7th-grader-realizes-teaching-her-brother-with-down-syndrome-has-been-the-best-covid-charity/
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Collaborating with school publications like ViperBytes was another effective strategy. By partnering with educational institutions, I was able to engage with students, parents, and faculty members, further amplifying my message and driving attendance to the ArtShows. https://www.vandegriftvoice.com/spotlights/2023/03/05/artistic-activism-freshman-sells-paintings-to-raise-major-funds/
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Overall, by utilizing a combination of online and offline marketing channels, I was able to effectively communicate my mission, engage with our community, and generate support for our cause.